Synthetic data
All sessions

s-3585

Simulated shopper

Oct 26, 2026, 1:11 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 15 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 08sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 29sOpened reviews · Cairn MidOpened reviewsFit 85%
  4. 41m 57sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  5. 52m 32sExpanded returns · Cairn MidExpanded returns policyFit >99%
  6. 62m 50sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 73m 02sImage 1 · Cairn MidViewed a product imageFit >99%
  8. 83m 23sSize guide · Cairn MidRe-opened the size guideFit >99%
  9. 93m 43sSize guide · Cairn MidRe-opened the size guideFit >99%
  10. 104m 00sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 114m 20sViewed Kettle TiViewed a product pageFit >99%
  12. 124m 40sAdded to cart · Cairn MidAdded to cartFit >99%
  13. 135m 00sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 145m 27sCheckout startedStarted checkoutFit >99%
  15. 5m 31sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.