Synthetic data
All sessions

s-3588

Simulated shopper

Oct 23, 2026, 7:56 AM UTC · mobile · paid social · Ridgeback 38L Pack · 10 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 241sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 08sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 45%
  4. 41m 44sExpanded materials · Ridgeback 38LExpanded materialsSuitability 47%
  5. 51m 54sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 73%
  6. 62m 16sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 38sAdded to cart · Ridgeback 38LAdded to cartSuitability 99%
  8. 82m 54sViewed cartViewed cart (saw shipping cost)Suitability >99%
  9. 92m 58sCheckout startedStarted checkoutSuitability >99%
  10. 3m 02sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.