Synthetic data
All sessions

s-3589

Simulated shopper

Oct 31, 2026, 6:02 PM UTC · desktop · organic · Driftwood 2P Tent · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 10sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 36sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 49sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 43%
  5. 52m 25sReviews filtered: valueFiltered reviews by valueValue 59%
  6. 62m 35sOpened reviews · Driftwood 2POpened reviewsValue 62%
  7. 73m 04sBrowsed catalogBrowsed the catalogValue 67%
  8. 83m 36sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 93%
  9. 93m 53sOpened reviews · Driftwood 2POpened reviewsValue 95%
  10. 103m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 37sOpened reviews · Driftwood 2POpened reviewsValue >99%
  12. 124m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 11sAdded to cart · Driftwood 2PAdded to cartValue >99%
  14. 145m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 04sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  16. 6m 09sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.