Synthetic data
All sessions

s-3592

Simulated shopper

Oct 24, 2026, 10:42 AM UTC · mobile · search ads · Ridgeback 48L Pack · 10 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 210sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 347sBrowsed catalogBrowsed the catalogChoice 73%
  4. 41m 22sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 51sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  6. 62m 16sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  7. 72m 35sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Choice >99%
  9. 93m 06sCheckout startedStarted checkoutChoice >99%
  10. 3m 11sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.