Synthetic data
All sessions

s-3593

Simulated shopper

Oct 26, 2026, 2:10 AM UTC · mobile · organic · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 354sOpened comparisonOpened the comparisonChoice 90%
  4. 41m 34sSearch “squall vs squall pro”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  5. 51m 58sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  6. 62m 27sOpened comparisonOpened the comparisonChoice >99%
  7. 73m 00sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 12sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 28sExpanded materials · Ridgeback 48LExpanded materialsChoice >99%
  10. 103m 32sSize guide · Ridgeback 48LOpened the size guideChoice >99%
  11. 113m 51sOpened comparisonOpened the comparisonChoice >99%
  12. 4m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Searched to compare options39.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.