Synthetic data
All sessions

s-3594

Simulated shopper

Oct 24, 2026, 6:11 PM UTC · mobile · paid social · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Talus TrailViewed a product pageChoice 23%
  2. 232sSize 11 · Talus TrailSelected a sizeFit 55%
  3. 348sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 63%
  4. 457sCompare + Cairn LowAdded a product to compareChoice 93%
  5. 51m 28sOpened reviews · Talus TrailOpened reviewsChoice 81%
  6. 61m 43sReviews filtered: valueFiltered reviews by valueValue 65%
  7. 72m 18sAdded to cart · Talus TrailAdded to cartValue 65%
  8. 82m 23sViewed cartViewed cart (saw shipping cost)Value 93%
  9. 92m 39sRemoved from cart · Talus TrailRemoved from cartValue >99%
  10. 103m 14sBrowsed catalogBrowsed the catalogValue >99%
  11. 3m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.