Synthetic data
All sessions

s-3595

Simulated shopper

Oct 22, 2026, 7:10 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 353sSize Regular · to 6 ft · Emberline 20°FSelected a sizeFit 42%
  4. 41m 15sExpanded specs · Emberline 20°FExpanded technical specsNo clear doubt 40%
  5. 51m 20sExpanded shipping · Emberline 20°FExpanded shipping infoNo clear doubt 54%
  6. 61m 48sSearch “headlamp”Searched the catalogNo clear doubt 75%
  7. 1m 59sLeft the store

Final guess

No clear doubt75%
Fit
4%
Suitability
7%
Durability
<1%
Value
<1%
Delivery
12%
Choice
<1%
No clear doubt
75%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.