Synthetic data
All sessions

s-3599

Simulated shopper

Oct 25, 2026, 11:03 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn LowViewed a product pageChoice 31%
  2. 240sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 359sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 29sSearch “which tent”Searched to compare optionsChoice >99%
  5. 51m 48sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 62m 09sCompare + Cairn MidAdded a product to compareChoice >99%
  7. 72m 21sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 30sOpened reviews · Cairn LowOpened reviewsChoice >99%
  9. 92m 55sBrowsed catalogBrowsed the catalogChoice >99%
  10. 103m 20sSize guide · Cairn LowOpened the size guideChoice >99%
  11. 113m 45sImage 1 · Cairn LowViewed a product imageChoice >99%
  12. 123m 58sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 10sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  14. 144m 30sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  15. 4m 42sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.