Synthetic data
All sessions

s-3600

Simulated shopper

Oct 29, 2026, 7:04 AM UTC · desktop · organic · Talus Trail Runner · 18 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 237sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 04sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 15sReviews filtered: valueFiltered reviews by valueValue 62%
  5. 51m 53sAdded to cart · Talus TrailAdded to cartValue 62%
  6. 62m 32sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 88%
  7. 73m 08sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 23sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 52sImage 1 · Talus TrailViewed a product imageValue 99%
  10. 104m 16sExpanded materials · Talus TrailExpanded materialsValue 94%
  11. 114m 49sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  12. 125m 26sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  13. 136m 03sOpened reviews · Cairn LowOpened reviewsValue >99%
  14. 146m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 157m 09sBrowsed catalogBrowsed the catalogValue >99%
  16. 167m 26sSorted: price ascSorted by lowest priceValue >99%
  17. 177m 56sOpened reviews · Cairn LowOpened reviewsValue >99%
  18. 8m 14sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.