Synthetic data
All sessions

s-3601

Simulated shopper

Nov 1, 2026, 4:58 PM UTC · mobile · paid social · Ridgeback 38L Pack · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 249sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 26sReviews filtered: fitFiltered reviews by fitFit 91%
  4. 41m 49sExpanded returns · Ridgeback 38LExpanded returns policyFit 97%
  5. 52m 26sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 62m 38sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit >99%
  7. 72m 59sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  8. 83m 09sExpanded materials · Ridgeback 38LExpanded materialsFit >99%
  9. 93m 44sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  10. 104m 24sSize M/L · 18–21 in torso · Ridgeback 38LChanged size selectionFit >99%
  11. 114m 30sSize M/L · 18–21 in torso · Ridgeback 38Lno clueFit >99%
  12. 124m 34sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  13. 134m 42sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  14. 5m 03sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.