All sessions
s-3602
Simulated shopperOct 25, 2026, 10:41 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 13 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 113sViewed Driftwood 2PViewed a product pageDelivery 30%
- 252sExpanded returns · Driftwood 2PExpanded returns policyDelivery 53%
- 31m 17sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 90%
- 41m 41sViewed Merino 200Viewed a product pageDelivery 86%
- 51m 46sExpanded shipping · Merino 200Expanded shipping info→ the store shows Delivery Promise hereDelivery 97%
- 62m 17sBrowsed catalogBrowsed the catalogDelivery 95%
- 72m 56sDelivery check · ZIP 44056Checked delivery date by ZIPDelivery >99%
- 83m 34sDelivery check · ZIP 99420Checked delivery date by ZIPDelivery >99%
- 94m 04sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
- 104m 14sBrowsed catalogBrowsed the catalogDelivery >99%
- 114m 35sAdded to cart · Merino 200Added to cartDelivery >99%
- 124m 48sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 4m 58sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Expanded shipping info ×313.0×
- Checked delivery date by ZIP ×221.1×
- Viewed cart (saw shipping cost)2.5×
- Expanded returns policy2.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.