Synthetic data
All sessions

s-3603

Simulated shopper

Oct 28, 2026, 5:10 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 11sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 88%
  5. 51m 41sBrowsed catalogBrowsed the catalogSuitability 85%
  6. 61m 52sOpened reviews · Cairn MidOpened reviewsSuitability 90%
  7. 72m 25sSize 9 · Cairn MidSelected a size→ the store shows Built-For Answer hereSuitability 61%
  8. 82m 42sImage 1 · Cairn MidViewed a product imageSuitability 63%
  9. 92m 56sOpened reviews · Cairn MidOpened reviewsSuitability 67%
  10. 103m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  11. 113m 11sSearch “tent”Searched the catalogSuitability 99%
  12. 123m 33sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  13. 134m 03sExpanded materials · Cairn MidExpanded materialsSuitability >99%
  14. 144m 27sExpanded materials · Cairn MidExpanded materialsSuitability >99%
  15. 154m 51sSorted: ratingRe-sorted the catalogSuitability >99%
  16. 5m 19sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.