Synthetic data
All sessions

s-3604

Simulated shopper

Oct 28, 2026, 11:33 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 19 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn MidViewed a product pageFit 27%
  2. 244sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 02sSorted: price ascSorted by lowest priceValue 52%
  4. 41m 18sViewed Cairn LowViewed a product page · Switched to a similar productValue 54%
  5. 51m 37sOpened reviews · Cairn LowOpened reviews→ the store shows Value Breakdown hereValue 74%
  6. 61m 53sExpanded specs · Cairn LowExpanded technical specsValue 44%
  7. 71m 58sCompare + Cairn LowAdded a product to compareChoice 70%
  8. 82m 02sCompare + Cairn MidAdded a product to compareChoice 91%
  9. 92m 38sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 03sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  11. 113m 27sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  12. 123m 49sCompare + Talus TrailAdded a product to compareChoice >99%
  13. 134m 12sCompare + Cairn LowAdded a product to compareChoice >99%
  14. 144m 52sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  15. 155m 16sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  16. 165m 41sAdded to cart · Cairn LowAdded to cartChoice >99%
  17. 176m 10sViewed cartViewed cart (saw shipping cost)Choice >99%
  18. 186m 18sCheckout startedStarted checkoutChoice >99%
  19. 6m 33sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×58.6×
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier ×322.8×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.