Synthetic data
All sessions

s-3606

Simulated shopper

Oct 27, 2026, 4:17 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 23sViewed Cairn LowViewed a product page · Switched to a similar productChoice 57%
  4. 41m 31sOpened reviews · Cairn LowOpened reviewsChoice 53%
  5. 52m 09sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 62%
  6. 62m 32sImage 1 · Cairn LowViewed a product imageFit 70%
  7. 73m 04sSearch “jacket”Searched the catalogFit 72%
  8. 83m 33sSize 9.5 · Cairn LowSelected a sizeFit 97%
  9. 94m 05sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 94%
  10. 104m 19sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 23sOpened reviews · Cairn LowOpened reviewsChoice >99%
  12. 124m 30sReviews filtered: fitFiltered reviews by fitChoice >99%
  13. 135m 07sViewed Emberline 20°FViewed a product pageChoice >99%
  14. 145m 25sImage 2 · Emberline 20°FViewed a product imageChoice >99%
  15. 155m 52sSize guide · Emberline 20°FOpened the size guideChoice 97%
  16. 5m 57sLeft the store

Final guess

Choice97%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.