Synthetic data
All sessions

s-3607

Simulated shopper

Oct 22, 2026, 3:57 PM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 351sDelivery check · ZIP 77204Checked delivery date by ZIPDelivery 59%
  4. 41m 20sExpanded materials · Talus TrailExpanded materialsNo clear doubt 37%
  5. 51m 51sAdded to cart · Talus TrailAdded to cartNo clear doubt 37%
  6. 62m 05sCheckout startedStarted checkoutNo clear doubt 37%
  7. 72m 20sSearch “headlamp”Searched the catalogNo clear doubt 60%
  8. 82m 38sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 65%
  9. 92m 52sExpanded shipping · Talus TrailExpanded shipping infoDelivery 94%
  10. 103m 27sBrowsed catalogBrowsed the catalogDelivery 89%
  11. 113m 37sImage 1 · Talus TrailViewed a product imageDelivery 74%
  12. 4m 03sLeft the store

Final guess

Delivery74%
Fit
<1%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
74%
Choice
<1%
No clear doubt
25%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.