Synthetic data
All sessions

s-3608

Simulated shopper

Oct 25, 2026, 12:02 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 17 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Squall ProViewed a product pageChoice 29%
  2. 210sViewed Kettle TiViewed a product pageChoice 36%
  3. 327sImage 1 · Kettle TiViewed a product imageNo clear doubt 63%
  4. 446sOpened reviews · Kettle TiOpened reviewsSuitability 36%
  5. 51m 08sOpened reviews · Kettle TiOpened reviewsSuitability 56%
  6. 61m 32sReviews filtered: valueFiltered reviews by valueValue 47%
  7. 71m 54sAdded to cart · Kettle TiAdded to cartValue 47%
  8. 82m 31sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 81%
  9. 92m 49sPromo field focusedClicked into the promo-code fieldValue 99%
  10. 103m 11sCompare + Kettle TiAdded a product to compareValue >99%
  11. 113m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 55sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 46sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 25sOpened reviews · Kettle TiOpened reviewsValue >99%
  16. 165m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 6m 03sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.