All sessions
s-3609
Simulated shopperOct 26, 2026, 1:25 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 237sViewed Kettle TiViewed a product pageNo clear doubt 47%
- 31m 08sExpanded materials · Kettle TiExpanded materialsNo clear doubt 50%
- 41m 37sViewed Merino 200Viewed a product pageNo clear doubt 66%
- 51m 43sOpened reviews · Merino 200Opened reviewsNo clear doubt 33%
- 61m 56sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
- 72m 14sExpanded warranty · Merino 200Expanded warrantyDurability >99%
- 2m 37sLeft the store
Final guess
Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Filtered reviews by durability95.7×
- Expanded warranty15.6×
- Expanded materials6.6×
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.