Synthetic data
All sessions

s-3610

Simulated shopper

Oct 21, 2026, 10:54 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 00sExpanded warranty · Merino 200Expanded warrantyDurability 62%
  4. 41m 07sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  5. 51m 15sImage 1 · Merino 200Viewed a product imageNo clear doubt 71%
  6. 61m 30sOpened reviews · Merino 200Opened reviewsDurability 56%
  7. 72m 00sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 82m 37sImage 2 · Merino 200Viewed a product imageDurability 99%
  9. 93m 12sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 103m 42sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 01sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 124m 36sImage 3 · Merino 200Viewed a product imageDurability >99%
  13. 134m 53sBrowsed catalogBrowsed the catalogDurability >99%
  14. 145m 09sImage 4 · Merino 200Viewed a product image · Inspected 4+ images closelyDurability >99%
  15. 155m 27sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  16. 5m 51sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.