Synthetic data
All sessions

s-3612

Simulated shopper

Oct 31, 2026, 11:07 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 15 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 14sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 53sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 42m 30sOpened reviews · Squall 2.5LOpened reviewsDurability 94%
  5. 52m 54sImage 1 · Squall 2.5LViewed a product imageDurability 93%
  6. 62m 59sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 98%
  7. 73m 15sOpened reviews · Squall 2.5LOpened reviewsDurability 98%
  8. 83m 28sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 94m 06sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  10. 104m 26sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  11. 114m 37sSearch “boots”Searched the catalogDurability >99%
  12. 124m 44sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  13. 135m 08sViewed cartViewed cart (saw shipping cost)Durability >99%
  14. 145m 33sCheckout startedStarted checkoutDurability >99%
  15. 5m 43sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.