Synthetic data
All sessions

s-3613

Simulated shopper

Oct 24, 2026, 9:50 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 251sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 24sImage 1 · Squall 2.5LViewed a product imageSuitability 38%
  4. 41m 39sOpened reviews · Squall 2.5LOpened reviewsSuitability 54%
  5. 52m 17sExpanded specs · Squall 2.5LExpanded technical specsSuitability 91%
  6. 62m 44sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 56sOpened reviews · Squall 2.5LOpened reviewsSuitability 99%
  8. 83m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 39sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 104m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 15sBrowsed catalogBrowsed the catalogSuitability >99%
  12. 124m 42sSorted: price ascSorted by lowest priceSuitability >99%
  13. 135m 10sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  14. 145m 31sBrowsed catalogBrowsed the catalogSuitability >99%
  15. 156m 05sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  16. 6m 34sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.