Synthetic data
All sessions

s-3615

Simulated shopper

Oct 28, 2026, 8:55 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 234sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 355sBrowsed catalogBrowsed the catalogNo clear doubt 44%
  4. 1m 00sLeft the store

Final guess

No clear doubt44%
Fit
7%
Suitability
22%
Durability
2%
Value
5%
Delivery
5%
Choice
15%
No clear doubt
44%
Why no clear doubthow much likelier
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.