Synthetic data
All sessions

s-3616

Simulated shopper

Nov 1, 2026, 6:06 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 232sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 342sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
  4. 456sSize XL · Merino 200Selected a sizeFit 58%
  5. 51m 14sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 87%
  6. 61m 49sExpanded materials · Merino 200Expanded materialsFit 76%
  7. 72m 07sSize guide · Merino 200Re-opened the size guideFit >99%
  8. 82m 29sOpened reviews · Merino 200Opened reviewsFit >99%
  9. 2m 40sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.