Synthetic data
All sessions

s-3617

Simulated shopper

Oct 24, 2026, 5:15 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 01sSize 9 · Cairn LowSelected a sizeFit 56%
  4. 41m 18sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 88%
  5. 51m 37sSize guide · Cairn LowRe-opened the size guideFit >99%
  6. 61m 41sSize 9.5 · Cairn LowChanged size selectionFit >99%
  7. 72m 20sOpened reviews · Cairn LowOpened reviewsFit >99%
  8. 82m 29sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 45sSize guide · Cairn LowRe-opened the size guideFit >99%
  10. 102m 54sSize guide · Cairn LowRe-opened the size guideFit >99%
  11. 113m 24sOpened reviews · Cairn LowOpened reviewsFit >99%
  12. 123m 58sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 134m 13sExpanded warranty · Cairn LowExpanded warrantyFit >99%
  14. 144m 37sSize 9 · Cairn LowChanged size selectionFit >99%
  15. 154m 42sExpanded returns · Cairn LowExpanded returns policyFit >99%
  16. 5m 00sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Changed size selection ×2106.9×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.