Synthetic data
All sessions

s-3618

Simulated shopper

Oct 28, 2026, 7:37 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Cairn LowViewed a product pageChoice 31%
  2. 221sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 336sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 03sSorted: price descRe-sorted the catalogChoice 97%
  5. 51m 20sImage 1 · Cairn LowViewed a product imageChoice 98%
  6. 61m 37sViewed Merino 200Viewed a product pageChoice 99%
  7. 1m 53sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.