Synthetic data
All sessions

s-3620

Simulated shopper

Oct 24, 2026, 6:51 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 225sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 02sCompare + Cairn MidAdded a product to compareChoice 76%
  4. 41m 27sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 57sImage 1 · Cairn MidViewed a product imageChoice 97%
  6. 62m 26sImage 2 · Cairn MidViewed a product imageChoice 96%
  7. 72m 38sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  8. 83m 02sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 17sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  10. 103m 44sImage 3 · Talus TrailViewed a product imageChoice >99%
  11. 114m 01sViewed Driftwood 2PViewed a product pageChoice >99%
  12. 124m 20sAdded to cart · Cairn MidAdded to cartChoice >99%
  13. 4m 24sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Added a product to compare ×211.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.