Synthetic data
All sessions

s-3621

Simulated shopper

Oct 27, 2026, 2:27 PM UTC · desktop · email · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn MidViewed a product pageFit 27%
  2. 217sSorted: featuredRe-sorted the catalogNo clear doubt 46%
  3. 343sExpanded shipping · Cairn MidExpanded shipping infoDelivery 51%
  4. 447sSearch “jacket”Searched the catalogNo clear doubt 58%
  5. 51m 22sViewed Talus TrailViewed a product pageNo clear doubt 71%
  6. 62m 02sOpened reviews · Talus TrailOpened reviewsNo clear doubt 53%
  7. 72m 18sOpened reviews · Talus TrailOpened reviewsDelivery 41%
  8. 82m 29sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 60%
  9. 2m 57sLeft the store

Final guess

Fit60%
Fit
60%
Suitability
5%
Durability
6%
Value
<1%
Delivery
25%
Choice
1%
No clear doubt
4%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.