Synthetic data
All sessions

s-3622

Simulated shopper

Nov 2, 2026, 5:48 PM UTC · desktop · search ads · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 235sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  4. 41m 19sImage 1 · Ridgeback 48LViewed a product imageSuitability 95%
  5. 51m 43sCompare + Ridgeback 48LAdded a product to compare→ the store shows Built-For Answer hereSuitability 97%
  6. 61m 53sCompare + Ridgeback 38LAdded a product to compareSuitability 89%
  7. 72m 05sImage 2 · Ridgeback 48LViewed a product imageSuitability 92%
  8. 82m 28sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 71%
  9. 93m 05sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 3m 19sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.