Synthetic data
All sessions

s-3624

Simulated shopper

Oct 31, 2026, 3:01 PM UTC · mobile · organic · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 05sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 28sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  4. 41m 33sViewed cartViewed cart (saw shipping cost)Delivery 58%
  5. 51m 59sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  6. 62m 29sViewed cartViewed cart (saw shipping cost)Delivery 97%
  7. 72m 43sImage 1 · Driftwood 2PViewed a product imageDelivery 97%
  8. 83m 00sOpened reviews · Driftwood 2POpened reviewsDelivery 97%
  9. 93m 19sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 3m 46sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.