Synthetic data
All sessions

s-3625

Simulated shopper

Oct 29, 2026, 8:22 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 236sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 07sExpanded shipping · Lumen 400Expanded shipping infoDelivery 49%
  4. 41m 34sViewed Cairn LowViewed a product pageNo clear doubt 60%
  5. 51m 44sAdded to cart · Cairn LowAdded to cartNo clear doubt 60%
  6. 62m 12sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 82%
  7. 72m 44sPromo field focusedClicked into the promo-code fieldDelivery 66%
  8. 82m 56sSearch “deals”Searched for deals / priceValue 91%
  9. 93m 35sExpanded materials · Cairn LowExpanded materialsValue 86%
  10. 104m 02sExpanded shipping · Cairn LowExpanded shipping infoDelivery 76%
  11. 114m 15sViewed Cairn MidViewed a product page · Switched to a similar productValue 61%
  12. 124m 48sImage 1 · Cairn MidViewed a product imageValue 51%
  13. 135m 11sBrowsed catalogBrowsed the catalogValue 58%
  14. 145m 33sSorted: price ascSorted by lowest priceValue 91%
  15. 155m 44sImage 2 · Cairn MidViewed a product imageValue 82%
  16. 6m 14sLeft the store

Final guess

Value82%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
82%
Delivery
10%
Choice
<1%
No clear doubt
8%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.