Synthetic data
All sessions

s-3626

Simulated shopper

Oct 27, 2026, 9:32 PM UTC · desktop · email · Ridgeback 48L Pack · 18 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 05sViewed Emberline 20°FViewed a product pageNo clear doubt 44%
  4. 41m 21sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice 91%
  5. 51m 43sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 93%
  6. 62m 16sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  7. 72m 41sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  8. 83m 16sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  9. 93m 25sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 40sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 113m 53sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 124m 22sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  13. 134m 58sOpened comparisonOpened the comparisonChoice >99%
  14. 145m 22sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  15. 155m 27sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  16. 165m 33sViewed cartViewed cart (saw shipping cost)Choice >99%
  17. 176m 02sCheckout startedStarted checkoutChoice >99%
  18. 6m 23sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.