Synthetic data
All sessions

s-3627

Simulated shopper

Oct 31, 2026, 7:42 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Merino 200Viewed a product pageFit 22%
  2. 250sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 04sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 41m 37sSize guide · Merino 200Opened the size guideFit 79%
  5. 51m 41sSearch “boot sizing”Searched for sizing / fit→ the store shows Fit Confidence hereFit 95%
  6. 62m 12sSize L · Merino 200Selected a sizeFit >99%
  7. 72m 31sOpened reviews · Merino 200Opened reviewsFit >99%
  8. 82m 34sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 12sSize guide · Merino 200Re-opened the size guideFit >99%
  10. 103m 27sAdded to cart · Merino 200Added to cartFit >99%
  11. 3m 51sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.