Synthetic data
All sessions

s-3628

Simulated shopper

Oct 30, 2026, 2:45 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 258sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 01sSearch “merino”Searched the catalogNo clear doubt 59%
  4. 41m 21sViewed Talus TrailViewed a product pageNo clear doubt 71%
  5. 51m 49sOpened comparisonOpened the comparisonChoice 85%
  6. 62m 20sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  7. 72m 54sExpanded specs · Cairn LowExpanded technical specsChoice 98%
  8. 83m 22sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 93m 56sOpened comparisonOpened the comparisonChoice >99%
  10. 4m 14sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.