Synthetic data
All sessions

s-3631

Simulated shopper

Oct 31, 2026, 3:25 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 10 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 07sSize L · Merino 200Selected a sizeFit 63%
  4. 41m 46sSearch “pack torso size”Searched for sizing / fit→ the store shows Fit Confidence hereFit 96%
  5. 52m 03sSize guide · Merino 200Opened the size guideFit 99%
  6. 62m 28sSize XL · Merino 200Changed size selectionFit >99%
  7. 72m 45sAdded to cart · Merino 200Added to cartFit >99%
  8. 83m 03sViewed cartViewed cart (saw shipping cost)Fit >99%
  9. 93m 14sCheckout startedStarted checkoutFit >99%
  10. 3m 31sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.