Synthetic data
All sessions

s-3632

Simulated shopper

Oct 20, 2026, 10:05 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 258sSize guide · Cairn LowOpened the size guideFit 59%
  3. 31m 34sBrowsed catalogBrowsed the catalogFit 46%
  4. 41m 51sSearch “tent”Searched the catalogNo clear doubt 57%
  5. 52m 02sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 78%
  6. 62m 24sViewed Cairn MidViewed a product page · Switched to a similar productNo clear doubt 84%
  7. 73m 04sSize 10.5 · Cairn MidSelected a sizeNo clear doubt 74%
  8. 83m 21sImage 1 · Cairn MidViewed a product imageNo clear doubt 84%
  9. 93m 56sViewed Driftwood 2PViewed a product pageNo clear doubt 90%
  10. 4m 18sLeft the store

Final guess

No clear doubt90%
Fit
8%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
90%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.