Synthetic data
All sessions

s-3633

Simulated shopper

Oct 31, 2026, 6:16 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 20sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 42sExpanded materials · Merino 200Expanded materialsDurability 68%
  5. 52m 19sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 96%
  6. 62m 28sImage 1 · Merino 200Viewed a product imageDurability 93%
  7. 72m 53sExpanded specs · Merino 200Expanded technical specsDurability 73%
  8. 83m 11sExpanded shipping · Merino 200Expanded shipping infoDurability 59%
  9. 3m 25sLeft the store

Final guess

Durability59%
Fit
<1%
Suitability
8%
Durability
59%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
32%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.