Synthetic data
All sessions

s-3634

Simulated shopper

Oct 21, 2026, 3:52 AM UTC · mobile · email · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 243sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 347sImage 1 · Cairn LowViewed a product imageNo clear doubt 62%
  4. 41m 08sImage 2 · Cairn LowViewed a product imageNo clear doubt 78%
  5. 51m 28sBrowsed catalogBrowsed the catalogNo clear doubt 91%
  6. 62m 01sSorted: price ascSorted by lowest priceNo clear doubt 95%
  7. 72m 33sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 80%
  8. 83m 03sImage 3 · Cairn LowViewed a product imageNo clear doubt 51%
  9. 93m 26sAdded to cart · Cairn LowAdded to cartNo clear doubt 51%
  10. 3m 50sLeft the store

Final guess

No clear doubt51%
Fit
<1%
Suitability
2%
Durability
<1%
Value
47%
Delivery
<1%
Choice
<1%
No clear doubt
51%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.