All sessions
s-3634
Simulated shopperOct 21, 2026, 3:52 AM UTC · mobile · email · Cairn Low Hiking Shoe · 10 actions
abandonedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 134sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 243sViewed Cairn LowViewed a product pageNo clear doubt 41%
- 347sImage 1 · Cairn LowViewed a product imageNo clear doubt 62%
- 41m 08sImage 2 · Cairn LowViewed a product imageNo clear doubt 78%
- 51m 28sBrowsed catalogBrowsed the catalogNo clear doubt 91%
- 62m 01sSorted: price ascSorted by lowest priceNo clear doubt 95%
- 72m 33sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 80%
- 83m 03sImage 3 · Cairn LowViewed a product imageNo clear doubt 51%
- 93m 26sAdded to cart · Cairn LowAdded to cartNo clear doubt 51%
- 3m 50sLeft the store
Final guess
No clear doubt51%
Fit
<1%
Suitability
2%
Durability
<1%
Value
47%
Delivery
<1%
Choice
<1%
No clear doubt
51%
Why no clear doubthow much likelier
- Viewed a product image ×32.3×
- Searched the catalog2.9×
- Browsed the catalog2.3×
- Viewed a product page1.7×
- Sorted by lowest price1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.