Synthetic data
All sessions

s-3636

Simulated shopper

Oct 25, 2026, 7:51 PM UTC · desktop · search ads · Lumen 400 Headlamp · 18 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 258sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 91%
  3. 31m 13sCompare + Lumen 400Added a product to compareValue 94%
  4. 41m 31sSorted: price descRe-sorted the catalogValue 90%
  5. 52m 06sImage 1 · Lumen 400Viewed a product imageValue 76%
  6. 62m 15sAdded to cart · Lumen 400Added to cartValue 76%
  7. 72m 37sViewed cartViewed cart (saw shipping cost)Value 95%
  8. 82m 44sRemoved from cart · Lumen 400Removed from cartValue >99%
  9. 93m 02sOpened reviews · Lumen 400Opened reviewsValue >99%
  10. 103m 21sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 54sCompare + Lumen 400Added a product to compareValue >99%
  12. 124m 13sOpened reviews · Lumen 400Opened reviewsValue >99%
  13. 134m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 56sAdded to cart · Lumen 400Added to cartValue >99%
  15. 155m 21sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 5m 59sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.