Synthetic data
All sessions

s-3637

Simulated shopper

Oct 29, 2026, 8:58 PM UTC · desktop · email · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Merino 200Viewed a product pageFit 22%
  2. 252sViewed Emberline 20°FViewed a product pageNo clear doubt 32%
  3. 31m 13sSearch “durable hiking boots”Searched for durability / warrantyDurability 83%
  4. 41m 36sOpened reviews · Emberline 20°FOpened reviewsDurability 81%
  5. 51m 40sExpanded warranty · Emberline 20°FExpanded warranty→ the store shows Durability Proof hereDurability 98%
  6. 61m 49sSearch “warranty”Searched for durability / warrantyDurability >99%
  7. 2m 13sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Searched for durability / warranty ×238.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.