Synthetic data
All sessions

s-3638

Simulated shopper

Oct 23, 2026, 12:26 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 8 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Merino 200Viewed a product pageFit 22%
  2. 248sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 19sExpanded shipping · Merino 200Expanded shipping infoDelivery 46%
  4. 41m 56sImage 1 · Merino 200Viewed a product imageDelivery 32%
  5. 52m 01sAdded to cart · Merino 200Added to cartDelivery 32%
  6. 62m 21sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 66%
  7. 72m 36sCheckout startedStarted checkoutDelivery 66%
  8. 2m 50sPurchased

Final guess

Delivery66%
Fit
8%
Suitability
4%
Durability
10%
Value
7%
Delivery
66%
Choice
<1%
No clear doubt
5%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.