Synthetic data
All sessions

s-3639

Simulated shopper

Oct 30, 2026, 4:17 PM UTC · desktop · organic · Lumen 400 Headlamp · 18 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 62%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 241sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  4. 41m 44sExpanded returns · Lumen 400Expanded returns policyDurability 98%
  5. 52m 22sOpened reviews · Lumen 400Opened reviewsDurability 99%
  6. 62m 37sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability >99%
  7. 73m 03sOpened reviews · Lumen 400Opened reviewsDurability >99%
  8. 83m 31sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 52sImage 1 · Lumen 400Viewed a product imageDurability >99%
  10. 104m 15sOpened reviews · Lumen 400Opened reviewsDurability >99%
  11. 114m 44sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 50sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  13. 135m 02sImage 2 · Lumen 400Viewed a product imageDurability >99%
  14. 145m 35sImage 3 · Lumen 400Viewed a product imageDurability >99%
  15. 155m 42sAdded to cart · Lumen 400Added to cartDurability >99%
  16. 165m 54sViewed cartViewed cart (saw shipping cost)Durability >99%
  17. 176m 05sCheckout startedStarted checkoutDurability >99%
  18. 6m 11sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.