Synthetic data
All sessions

s-3643

Simulated shopper

Oct 20, 2026, 7:59 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 350sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 41m 04sOpened reviews · Merino 200Opened reviewsDurability 68%
  5. 51m 12sOpened reviews · Merino 200Opened reviewsDurability 77%
  6. 61m 31sReviews filtered: valueFiltered reviews by value→ the store shows Durability Proof hereDurability 68%
  7. 72m 05sExpanded materials · Merino 200Expanded materialsDurability 93%
  8. 82m 09sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  9. 92m 20sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  10. 102m 36sOpened reviews · Merino 200Opened reviewsDurability >99%
  11. 112m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 123m 25sImage 1 · Merino 200Viewed a product imageDurability >99%
  13. 133m 32sExpanded materials · Merino 200Expanded materialsDurability >99%
  14. 3m 57sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.