Synthetic data
All sessions

s-3645

Simulated shopper

Nov 2, 2026, 5:12 AM UTC · mobile · search ads · Lumen 400 Headlamp · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 240sSearch “winter hiking boots”Searched for a use-case or specSuitability 71%
  3. 31m 00sImage 1 · Lumen 400Viewed a product imageSuitability 78%
  4. 41m 06sImage 2 · Lumen 400Viewed a product imageSuitability 77%
  5. 51m 22sBrowsed catalogBrowsed the catalogSuitability 60%
  6. 61m 48sSorted: price ascSorted by lowest priceNo clear doubt 59%
  7. 71m 53sExpanded specs · Lumen 400Expanded technical specsSuitability 52%
  8. 82m 30sBrowsed catalogBrowsed the catalogNo clear doubt 65%
  9. 93m 10sOpened reviews · Lumen 400Opened reviews→ the store shows Built-For Answer hereSuitability 63%
  10. 103m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  11. 3m 39sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.