Synthetic data
All sessions

s-3646

Simulated shopper

Oct 22, 2026, 5:38 AM UTC · desktop · search ads · Talus Trail Runner · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 237sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 348sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 08sBrowsed catalogBrowsed the catalogNo clear doubt 33%
  5. 51m 43sViewed Cairn LowViewed a product page · Switched to a similar productChoice 36%
  6. 62m 04sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 97%
  7. 72m 19sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  8. 82m 38sImage 1 · Cairn MidViewed a product imageChoice 99%
  9. 93m 14sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  10. 103m 41sBrowsed catalogBrowsed the catalogChoice >99%
  11. 113m 56sAdded to cart · Talus TrailAdded to cartChoice >99%
  12. 4m 16sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.