Synthetic data
All sessions

s-3647

Simulated shopper

Oct 30, 2026, 2:32 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 11 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 236sSize XL · Merino 200Selected a sizeFit 77%
  3. 340sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 96%
  4. 455sSize guide · Merino 200Re-opened the size guideFit >99%
  5. 51m 28sSize guide · Merino 200Re-opened the size guideFit >99%
  6. 61m 41sOpened reviews · Merino 200Opened reviewsFit >99%
  7. 71m 58sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 12sAdded to cart · Merino 200Added to cartFit >99%
  9. 92m 32sViewed cartViewed cart (saw shipping cost)Fit >99%
  10. 102m 40sCheckout startedStarted checkoutFit >99%
  11. 3m 02sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.