Synthetic data
All sessions

s-3648

Simulated shopper

Oct 31, 2026, 9:02 PM UTC · desktop · email · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 244sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 42m 01sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  5. 52m 09sReviews filtered: fitFiltered reviews by fit→ the store shows Built-For Answer hereSuitability 85%
  6. 62m 41sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  7. 72m 51sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  8. 83m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 48sSearch “merino”Searched the catalogSuitability >99%
  10. 104m 22sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 4m 39sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.