Synthetic data
All sessions

s-3650

Simulated shopper

Oct 22, 2026, 11:14 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 8 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 255sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 02sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  4. 41m 17sViewed Cairn MidViewed a product pageSuitability 73%
  5. 51m 31sExpanded specs · Cairn MidExpanded technical specsSuitability 91%
  6. 61m 58sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  7. 72m 04sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  8. 2m 13sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.