Synthetic data
All sessions

s-3651

Simulated shopper

Oct 30, 2026, 12:17 AM UTC · desktop · paid social · Driftwood 2P Tent · 14 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 243sDelivery check · ZIP 50642Checked delivery date by ZIPDelivery 88%
  3. 31m 17sImage 1 · Driftwood 2PViewed a product imageDelivery 74%
  4. 41m 40sImage 2 · Driftwood 2PViewed a product imageDelivery 50%
  5. 52m 09sOpened reviews · Driftwood 2POpened reviewsDelivery 59%
  6. 62m 33sDelivery check · ZIP 20419Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  7. 73m 10sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 99%
  8. 83m 29sSorted: featuredRe-sorted the catalogDelivery 98%
  9. 93m 52sOpened reviews · Driftwood 2POpened reviewsDelivery 99%
  10. 104m 21sBrowsed catalogBrowsed the catalogDelivery 98%
  11. 114m 42sAdded to cart · Driftwood 2PAdded to cartDelivery 98%
  12. 125m 07sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 135m 19sCheckout startedStarted checkoutDelivery >99%
  14. 5m 23sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.