Synthetic data
All sessions

s-3652

Simulated shopper

Oct 20, 2026, 3:00 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 26sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 50%
  4. 41m 37sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 71%
  5. 52m 01sCompare + Squall 2.5LAdded a product to compareChoice 61%
  6. 62m 14sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  7. 72m 21sOpened reviews · Squall 2.5LOpened reviewsChoice 84%
  8. 82m 36sAdded to cart · Squall 2.5LAdded to cartChoice 84%
  9. 2m 53sLeft the store

Final guess

Choice84%
Fit
1%
Suitability
9%
Durability
<1%
Value
6%
Delivery
<1%
Choice
84%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.