Synthetic data
All sessions

s-3653

Simulated shopper

Oct 22, 2026, 1:31 PM UTC · mobile · organic · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 237sViewed Emberline 20°FViewed a product pageNo clear doubt 26%
  3. 352sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 56%
  4. 41m 25sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 52%
  5. 51m 36sExpanded specs · Emberline 20°FExpanded technical specsNo clear doubt 57%
  6. 1m 52sLeft the store

Final guess

No clear doubt57%
Fit
1%
Suitability
25%
Durability
1%
Value
<1%
Delivery
14%
Choice
2%
No clear doubt
57%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.