Synthetic data
All sessions

s-3654

Simulated shopper

Nov 1, 2026, 11:45 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 02sSorted: featuredRe-sorted the catalogNo clear doubt 48%
  3. 31m 36sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 47%
  4. 42m 02sExpanded shipping · Cairn LowExpanded shipping infoDelivery 61%
  5. 52m 27sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 91%
  6. 62m 59sAdded to cart · Cairn LowAdded to cartDelivery 91%
  7. 73m 38sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 83m 57sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  9. 94m 19sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  10. 104m 22sDelivery check · ZIP 99458Checked delivery date by ZIPDelivery >99%
  11. 4m 43sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.